Is Barnes & Noble desperate?

Lately, I’ve been seeing commercials for Barnes & Noble here and there. It’s kind of weird, because I’ve never seen a commercial for a book store in my living memory. At first, I though it was cool; my favorite store does commercials now. But then I thought about it.

Why would they be making commercials all of a sudden? They need to get people in the stores because they’re not making any money. Or worse, they’re bleeding money.

The most likely culprits here are audio books and ebooks. While I am not against either of these formats, I prefer physical books. There’s just something special about holding a book in my hands and turning the pages.

It’s probably also because I didn’t grow up with all the technology we have today. The iPhone wasn’t even a thing until I was a teenager. And of course, I wanted one. I felt like everyone in my high school had one but me; I didn’t get one until college. These days, it’s weird to see someone without an iPhone.

Case in point, if Barnes & Noble ever went out of business, I think I would die. I was crushed when Borders went under. Borders didn’t even have the book I wanted at their going-out-of-business sale. I think the last books I ever purchased there were Harry Potter and the Sorcerer’s Stone and Harry Potter and the Chamber of Secrets. Confession: I didn’t read Harry Potter until I was fifteen. I had seen some of the movies though.

I really hope Barnes & Noble finds a way to stick around for a few more years. Audio books and ebooks just aren’t the same.


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